Website Usability

In my previous post, I talked about website usability and how I was searching for a pizza place using my Iphone.

I mentioned that I could not find the nearby locations and phone numbers of 2 of the more popular pizza chains just by using their website. The website of my third choice was extremely usable. I was able to find the nearest location of a carryout chain in just 4 clicks. I stopped and picked up a pizza to take to my meeting with a client.

Website Usability means more sales

My client had never bought a pizza from the carryout chain before. However, since he tried their product, he has become a steady customer. He goes there at least once a week.

What does this mean to You?

This is not an endorsement of any particular pizza. All of them have steady customers.
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However, in this case, the company with the usable website is gaining business because of their website.

Can you afford to lose a customer because your competitors website is more usable.

For a FREE consultation, please Contact Me today.

As always, Your comments and questions are appreciated.